Puma - Lafrancé

Premium athletic and lifestyle silhouette appealing to trendsetters.

The LaFrancé line emerged in 2024, blending athletic performance with innovative design and iconic collaborations. Merging athletic excellence with urban streetwear, influencing modern basketball culture. At the forefront of basketball and streetwear trends, merging high-performance design with modern urban style. Inspired by dynamic urban energy and LaMelo Ball’s impactful style.

First seen: 2024

Design features

  • dynamic silhouette
  • bold colorways
  • enhanced performance
  • iconic collaboration details

Celebrity collaborations

  • LaMelo Ball

Available colors

  • orange
  • green
  • pink
  • cream
  • blue
  • black

Notable models

  • Amour Gifted
  • Amour Slime
  • Amour Untouchable
  • Amour Moment
  • 1 of 1

Other Puma silhouettes