New Balance - 2002r

Premium lifestyle segment with strong heritage appeal and a dedicated cult following.


The 2002r silhouette reimagines New Balance's heritage running shoe, evolving it through innovative design and deconstructed detailing to suit modern lifestyles. The 2002r has shaped streetwear trends by blending retro influences with contemporary design, resonating with urban culture. The 2002r remains a staple among sneaker enthusiasts, merging retro prestige with modern detailing for everyday wear. Inspired by classic running silhouettes reinterpreted with rugged, deconstructed aesthetics.

First seen: 2020

Design features

  • Distressed aesthetics
  • Deconstructed look
  • Exposed foam tongue
  • Layered overlays
  • Signature N logo
  • Textured mesh and suede

Available colors

  • grey
  • brown
  • blue
  • pink
  • orange
  • white
  • black
  • green
  • cream
  • red
  • tan
  • purple

Notable models

  • Protection Pack Rain Cloud
  • Protection Pack Pink
  • Protection Pack Phantom
  • Sea Salt
  • Dark Navy