New Balance - 550

Cult favorite in lifestyle and sneaker collector markets


The New Balance 550 has evolved from a forgotten 1989 basketball silhouette into a modern icon through strategic revivals and key collaborations, notably with Aimé Leon Dore. Merging retro basketball heritage with contemporary street style, the 550 has inspired sneaker enthusiasts and collectors worldwide. The New Balance 550 exemplifies the merging of classic 80s basketball design with modern streetwear trends. Inspired by vintage hardwood basketball aesthetics and contemporary design collaborations.

First seen: 2020

Design features

  • layered leather upper
  • microperforated overlays
  • padded mesh collar
  • vintage rubber cupsole
  • exposed EVA wedge
  • signature 'N' logo

Celebrity collaborations

  • Aimé Leon Dore

Available colors

  • white
  • grey
  • black
  • blue
  • red
  • green
  • cream
  • yellow
  • pink

Notable models

  • White Natural Indigo Burgundy
  • Aime Leon Dore White Navy Red
  • White Gum
  • Lakers
  • Triple Black