Cult favorite in lifestyle and sneaker collector markets
The New Balance 550 has evolved from a forgotten 1989 basketball silhouette into a modern icon through strategic revivals and key collaborations, notably with Aimé Leon Dore. Merging retro basketball heritage with contemporary street style, the 550 has inspired sneaker enthusiasts and collectors worldwide. The New Balance 550 exemplifies the merging of classic 80s basketball design with modern streetwear trends. Inspired by vintage hardwood basketball aesthetics and contemporary design collaborations.
First seen: 2020
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