Premium yet accessible, appealing to performance enthusiasts and style-conscious consumers alike.
Since its inception in the late 70s, the 990 series has evolved by blending premium craftsmanship with cutting-edge performance technology, becoming an icon in both athletic and fashion circles. The 990v4 has transcended sports to shape urban streetwear and influence global fashion trends. The 990v4 remains a hallmark of heritage meeting futuristic performance, resonating with both athletes and urban trendsetters. Inspired by classic athletic silhouettes revamped with modern twists and innovative fabric technologies.
First seen: 1978
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